One of the first players in the mobile TV market and a continued stronghold for the industry, MobiTV has released viewership figures that speak to the rapid adoption of live mobile video.
The mobile video specialist reports that 49% more people are watching video through its service on a daily basis compared to a year ago. It also specifically called out the recent Tiger Woods "I'm sorry" press conference, which sparked a "3X jump in MobiTV viewership".
"We're focused on delivering an experience that is more than just TV on your cell phone with a live experience that compliments the on-demand offerings that consumers care about, which we believe will continue to inspire increased consumer demand for our service," said MobiTV CMO Ray DeRenzo.
MobiTV was launched in 1999, back when the idea of watching live TV on a cellphone sounded like something out of a science fiction show. Sprint was one of its first major customers, which offers the service through its "Sprint TV" branding. Verizon, AT&T, and Alltel have all signed on as well, using MobiTV's unified liveries.
Mark Raby Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at email@example.com.
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.