One of the first players in the mobile TV market and a continued stronghold for the industry, MobiTV has released viewership figures that speak to the rapid adoption of live mobile video.
The mobile video specialist reports that 49% more people are watching video through its service on a daily basis compared to a year ago. It also specifically called out the recent Tiger Woods "I'm sorry" press conference, which sparked a "3X jump in MobiTV viewership".
"We're focused on delivering an experience that is more than just TV on your cell phone with a live experience that compliments the on-demand offerings that consumers care about, which we believe will continue to inspire increased consumer demand for our service," said MobiTV CMO Ray DeRenzo.
MobiTV was launched in 1999, back when the idea of watching live TV on a cell phone sounded like something out of a science fiction show. Sprint was one of its first major customers, which offers the service through its "Sprint TV" branding. Verizon, AT&T, and Alltel have all signed on as well, using MobiTV's unified liveries.