Feb 26 2010, 12:14pm CST | by Mark Raby
To correspond with the upcoming movie "Repo Men," Universal Studios has launched a nationwide contest unlike anything that has been seen before. Everyone in the country is tasked with finding one of four "Runners," mysterious people who are trying to evade capture.
Along the way, various clues will be given as to the Runners' whereabouts, but in this game of cat-and-mouse, the stakes are high. If a Runner lasts a month without being caught, he or she wins $10,000.
However, if someone in America is able to catch one, that pursuer will win $7,500.
The contest is a viral promotion for "Repo Men," a futuristic thriller where people are sent to hunt down people who have had organ transplants but are failing to make payments on the new organs.
To help spread the word and make the contest as viral as possible, Universal Pictures has team up with Wired. "This contest gives the Wired community a chance to interact with emerging technologies that challenge privacy in the digital age, a subject we explore often within our pages," said the publication's vice president Howard Mittman.
Potential Repo Men can find out all the contest details at Wired.com/repomen.
Source: The Edge Singapore
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at email@example.com.
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