Penguin is really pushing these new-model e-books with all the ferocity and aplomb of a young Teddy Roosevelt. PaidContent reports on the details of a presentation from Penguin CEO John Makinson. Apparently plans for these new, interactive e-publications extend far beyond just slapping in some embedded videos and audio.
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Vampire Academy, a new children's book, will come complete with an online community for “vampire lovers” (ewwwwww) and live-chat between readers. That's actually sort of awesome. Mention was also made of a Paris travel guide that switches instantly to a street map view when set on a table.
Makinson believes that e-books will hit 10% of book sales next year. Since they are only at 4% of book sales right now, it's clear he expects the iPad and similar devices to have a major impact on the market. Since the epub format is inadequate for the needs of these “new books”, Penguin will sell their wares through app stores and HTML.