Leaked Ad Campaign: Project Pink To Verizon

Mar 5 2010, 10:05am CST | by Robert Evans

Verizon and Microsoft's new ad campaign has just leaked out to the world. (via Gizmodo) We now know that Microsoft's Project Pink will be coming to Verizon. There's no info on specs in the ad materials, but they've given us a good idea of what to expect from these phones.

The marketing renders we saw of Project Pink late last year appear to have been accurate. The Turtle hasn't changed at all. It's still a top-down slider that appears to be designed to hit the same niche as the Sidekick. Could it be that Microsoft is shooting for the valuable tween messaging demographic with both Pink phones?

As reported with the Pure, the Turtle does not appear to be sporting Windows Phone 7. It's possible that they are just using a UI that looks different, though. The tile system exists in this...whatever it is, but it does not look at all like the interface we saw at the Windows Phone 7 launch. Social networking appears to be the focus of the ad campaign, so it could be that this is some special feature phone version of WP7 designed specifically for that?

Verizon appears to be set on a late April launch. One contact has come forward to state that the two upcoming Project Pink phones are code-named the Sharp PB10ZU and PB20ZU. The first device is the turtle, and the second is the Pure, a horizontal slider. More info should be leaking soon, maybe then we'll learn just who these phones are targeted at.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.