Fortune Magazine has just released their 2010 list of the world's most admired companies. This list is the result of a survey of businesspeople across the world and across industries. Once again, for the third year running, Apple nabbed the #1 spot. Google came in second place.
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Amazon.com managed a respectable #5, while Microsoft came in at 11th place. Fortune states that Apple won this year by the highest margin ever. They credited Apple products for the majority of the admiration.
“What makes Apple so admired? Product, product, product. This is the company that changed the way we do everything from buy music to design products to engage with the world around us. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business' highest ranks.”
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You can't argue with the truth. Whatever you think of Apple products or corporate ethics, you can't deny that they've changed the game more than once in the last decade. Apple may not be perfect, but they are the most reliable innovators in the world.