During a 3D TV media event at a New York City Best Buy store today, Dreamworks CEO Jeffrey Katzenberg was on hand to take questions about 3D media and the future of the home entertainment market.
In an interview with USA Today, Katzenberg was highly bullish on the future of 3D TV. "First adopters' will be driven by sports and games. And very quickly you'll see this move to the mass market," he said.
Dreamworks is one of the leaders in 3D technology. "I think Dreamworks Animation was the first studio to commit 100% of production to 3D," added the studio head. But the more interesting quote came when USA Today asked about the "hurdle" of wearing 3D glasses. Katzenberg's answer was a bit unusual.
"Many many many people wear glasses. What's the big deal? And if you don't wear them inside because you need them for quality of sight, in this day and age almost everybody who walks outside into sunlight wears sunglasses," Katzenberg said. He also noted that the current generation of 3D glasses are "beautifully styled" and no longer subject to the humility of the red-and-blue cardboard headgear.
We'll see if the mass consumer market agrees.
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