A Shift In Search Engines That Aren't Google

Mar 10 2010, 10:20pm CST | by Mark Raby

When online analytic firm Comscore releases a new report on search engine rankings, it's usually kind of boring because we know what to expect: Google will have a "super majority" of the market share, while everyone else is on the list somewhere.

However, it is important to note that Microsoft and Yahoo have been having a bit of a power struggle with each other, despite neither having any realistic hopes of being on top.

Last month's Comscore numbers are out, and Microsoft search sites accounted for _% of the market. Yahoo, however, dropped from 17% to 16.8%. It's a small shift, but a noteworthy one.

Over the past few months, Microsoft has been making ever-so-slight gains in the search engine arena and this month adds to its victory there. Although Microsoft is known for its monopolistic structure, its online search tools had been nearly dismissed until it created Bing.

The much-advertised "decision engine" has become noticed and some people are moving over there. However, it appears that, on the whole, it's only making changes among the leftover scraps from Google. And Google continues to grow. Last month it took 65.5% of the online search market, which is slightly above where it was in January.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.