Kodak put out a press release today stating that it will be the first company to be involved in three consecutive seasons of The Apprentice, when the next installment of Celebrity Apprentice begins next week.
It's hard to remember the first season of The Apprentice, where a challenge involving ice cream flavors didn't feature any mention of Ben & Jerry's, there was no tie-in to Cold Stone Creamery, and Donald Trump didn't wave around a "Dairy Queen" flag. Since then, the show has become an episodic advertising series for products that want to be integrated into each week's challenge.
This season, which begins next Sunday, will be the third time in a row that Kodak makes an appearance. In addition to being part of the premiere episode's challenge, there will be a contest over the course of the show to determine what part of the season had the best "Kodak moment."
The Donald himself said, "We’re bringing the viewers into the most heated drama we’ve seen in any of the nine seasons, allowing them to decide on what KODAK MOMENT makes the cut. I will personally be choosing my favorite moment at the end of the season, and I can assure you, it will be the Ultimate KODAK MOMENT."
I don't know about you, but I'm tuning in to The Celebrity Apprentice just to see Sinbad's return to the silver screen.