Bang & Olufsen Launches New BeoVision TVs

Mar 18 2010, 7:28pm CDT | by Mark Raby

Bang & Olufsen, the Danish company that offers $1,100 landline phones and $11,000 speakers, today announced the availability of a new line of overpriced LED HDTVs. The BeoVision 10 series of TV sets retail for up to $8,000.

The BeoVision 10 is a 40" LED set that is designed to look like a piece of artwork when it's turned off and is available in a variety of colors.

"We expect to recruit many new customers with BeoVision 10," said B&O president Zean Nielsen.

The MSRP for the TV itself is $6,248, and customers can walk out of a B&O store with the entire package (wall bracket, remote, and anti-reflective screen) for $7675. Yeah, they always have odd prices.

The new line will be put in all Bang & Olufsen store locations by the summer.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.