AT&T Wants To Give Your Dog A Sim Card

Mar 23 2010, 11:00am CDT | by Mark Raby

AT&T has partnered with location-tracking specialist Apisphere to create a dog collar with an embedded SIM card so that you'll never lose your dog again. Users simply snap the collar on their dog, and then can set up a "geo-fence" that enables alerts to be sent whenever the pooch goes too far. And of course, the dog can be tracked at any time through the use of specialized software.

Because it's using SIM technology, users can also set up a list of contacts, all of whom can be notified if there are any red flags raised about the dog's current location. The location will be specific down to the street level.

"There are few things as important to my daughter as knowing the whereabouts of our dog. The peace of mind that a wirelessly connected collar will bring my family and pet owners across the country is long overdue," said president of AT&T's Emerging Devices division, Glenn Lurie.

The "smart" dog collar will be available later this year. Pricing and distribution details were not announced.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.