When you go to see Clash of the Titans in 3D, you may notice a brand new advertisement before the start of the movie: an ad for Samsung's recently-deployed line of 3D HDTV sets.
Samsung has signed a deal with NCM Media Networks, the company that produces those "First Look" segments before a movie starts. Between April 2nd through July, commercials for Samsung's 3D TVs will be sprinkled into that pre-show entertainment.
It is a smart move, more so than probably any other product that could be advertised in a movie theater. After all, the vast majority of Americans still only get 3D content at the movie theater.
"We believe that the best way to generate excitement for our cutting-edge 3D TVs is by presenting them in the most engaging 3D environment that exists today – the cinema," said Samsung marketing VP Peggy Ang.
The ad, titled "Wonder-full" is a 30-second spot that features 3D scenes from some of the most captivating movies to employ current 3D technology. Avatar will most certainly be shown somewhere in that half-minute.
NCM's content reaches nearly 16,800 theater screens across the country.
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