3D TV To Get Theater Advertising

Posted: Mar 23 2010, 12:52pm CDT | by , Updated: Aug 11 2010, 8:10pm CDT, in News | Home Entertainment


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When you go to see Clash of the Titans in 3D, you may notice a brand new advertisement before the start of the movie: an ad for Samsung's recently-deployed line of 3D HDTV sets.

Samsung has signed a deal with NCM Media Networks, the company that produces those "First Look" segments before a movie starts. Between April 2nd through July, commercials for Samsung's 3D TVs will be sprinkled into that pre-show entertainment.

It is a smart move, more so than probably any other product that could be advertised in a movie theater. After all, the vast majority of Americans still only get 3D content at the movie theater.

"We believe that the best way to generate excitement for our cutting-edge 3D TVs is by presenting them in the most engaging 3D environment that exists today – the cinema," said Samsung marketing VP Peggy Ang.

The ad, titled "Wonder-full" is a 30-second spot that features 3D scenes from some of the most captivating movies to employ current 3D technology. Avatar will most certainly be shown somewhere in that half-minute.

NCM's content reaches nearly 16,800 theater screens across the country.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.




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