HP Teams With Project Runway

Mar 26 2010, 9:18am CDT | by Mark Raby

When you think of high fashion, creative reality competitions, and the Lifetime TV network, do you think of Hewlett Packard? Probably not, but HP is pushing its way there anyway.

Last night, contestants on the show were required to use HP's Touchsmart PC to create and edit their fabric designs. The Touchsmart line is by far the top-selling touch-screen desktop computer designed for private and small-business use.

Among the judges for the show was designer Vivienne Tam, who uses a Touchsmart computer when creating her own fabrics, and collaborated with HP to create her own line HP computer.

HP even sent out a press release about the show, including a quote from Lance Still, executive VP at The Weinstein Company, which produces Project Runway.

"We’ve had a great collaboration between ‘Project Runway’ and HP this year that was exemplified by the HP design challenge episode," said Still.

Project Runway is also running a contest wherein fans of the show can enter to win an HP Envy 15 notebook, which was one of our holiday gift picks for 2009.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.