Does A 3D Movie Automatically Earn The Top Spot?

Posted: Mar 28 2010, 9:58pm CDT | by , Updated: Aug 11 2010, 8:14pm CDT, in News | Technology News


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How To Train Your Dragon premiered this weekend, with the 3D theatrical release taking the top-grossing spot, and proving yet again how crazed North America is with 3D movies.

Every single theatrically-released 3D movie (not counting specials, one-night shows, etc) in 2009 landed in first place during its opening weekend.

Behemoth titles like Avatar and Alice in Wonderland were not really even questioned, but even smaller releases like Disney's remake of A Christmas Carol and Sony's Cloudy With a Chance of Meatballs topped their respective charts.

It brings up an interesting question now that 3D content is coming to the home and thus more widespread: when will it lose its luster? Right now, 3D productions are a huge deal, and so every 3D movie that comes out is a masterpiece. That's not really because it's in 3D, but because the production budget is naturally higher to begin with.

Eventually, there will be 3D content that is mediocre or even unpleasant. No one really thinks about that. For now, though, it'll all be about the exciting and extremely high-budget products, but that can not sustain an entire home medium.

How To Train Your Dragon's opening box office numbers put it at $43.3 million, with Alice in Wonderland taking second at $17.3 million.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




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