Verizon Pumps Up Recycling Efforts In NYC

Apr 1 2010, 10:22pm CDT | by Mark Raby

Americans throw away more than 100 million cell phones every year, but at least Verizon's doing its part with an initiative to effectively recycle mobile phones in one of the biggest metropolitan areas in the world.

As everyone must surely know, next week is National Cell Phone Recycling Week. In honor of that, Verizon has teamed up with the Environmental Protection Agency (EPA) to increase awareness about the benefits of recycling used handsets.

Verizon will launch a campaign that encourages cell phone users with any provider to dispose of their old handsets in drop-off locations and at its stores across the tri-state area.

In the same week-long period last year, hundreds of phones as well as mobile accessories were turned into the recycling collection spots set up by Verizon. 2010 will be the second year that Verizon has teamed up with the EPA and will be aggressively informing consumers about phone recycling during the special week.

"We're always happy to see customers in our stores, and we encourage them to give their old phones to HopeLine after upgrading their devices or buying new ones. It's an easy way to get rid of old, no-longer-needed equipment and help both the environment and people here in New York and New Jersey," said Pat Devlin, the president of Verizon's New York City market.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.