For that typical subscription, it costs customers $2.69 per week or $11.67 per month.
However, the iPad version of the publication is $3.99 per week or $17.29 per month.
That's a 48% premium to be able to read the Journal on your iPad. That does include access to exclusive content, and subscribers can save and archive their own collection to go back for easy review. Still, such a large price hike seems unreasonable.
Most periodicals on the iPad are planning on charging the same amount, or less, than the newsstand price. For some, this even includes a bunch of iPad-exclusive features as well. So the Wall Street Journal's pricing structure is kind of unexpected.
Well, take it for what it's worth. The WSJ app is now available on the iPad for those who think the unparalleled premium pricing is worth it.