Android...iPhone OS...Blackberry...Symbian...Windows Phone 7 Series. Which of these doesn't belong? Microsoft has shortened the name of its newest mobile operating system to "Windows Phone 7," deciding to axe a redundant fourth word in a name that still doesn't exactly roll off the tongue.
The change doesn't come as much of a surprise. Most people had already dropped the word "Series" when talking about Windows Phone 7. Unfortunately, it's still an awkward name.
Microsoft's mobile platform had for years been known as "Windows Mobile," and people had gotten quite accustomed to that. However, the software giant was losing, big time, in the mobile phone market, so the Windows Phone 7 Series was its big comeback to the world of cell phones, with a new name and outlook on the industry.
Still, "Windows Phone 7" just sounds a bit off. There's no creativity there. Regardless, though, mobile developers are getting interested. Smartphone connoisseur HTC has announced large support for the new OS, after running for a while with Android, and Microsoft is also working on a new app store designed for phones running the latest and greatest in mobile platforms.
Microsoft will have the edge of having the newest mobile OS when Phone 7 launches later this year, but it's a rough market now. It seems more like a jump into the red ocean than anything too bold or creative.
For now, it's just a waiting game until the next generation of mobile devices comes out. 4G will bring up a whole new hardware and software battle and everyone's vying for a piece of the pie.