Red Bull's "Stratos" mission has made the latest stride in its effort to break the world record for the highest freefall ever. There's now a prototype spacesuit for what will be used in the jump that'll take place from more than 3 miles in the sky.
Several people, including the world's most renowned female skydiver Cheryl Stearns, have said that they want to break the current record of 102,600 feet, but no one has taken the plunge yet, so to speak. Incidentally, that record has stood for 50 years.
But with the help of Red Bull's intense marketing and funding efforts, Austrian skydiver Felix Baumgartner is getting close to setting a new milestone. Last week, test began on a brand new spacesuit that can withstand the extreme amount of pressure from that high up in the sky.
That's nearly 100 Empire State Buildings stacked on top of each other, or the height of Mt. Kilimanjaro and Mt. Everest combined, times 4.
With its unending campaign to convince consumers that its energy drink can keep your adrenaline pumping, Red Bull's marketing has focused significantly on stunts like this, like wind surfing in Tahiti. If anyone can pull something like this off, it's Red Bull.