Amidst growing competition and an expanding marketing for digital music, Rhapsody has lowered its monthly subscription service charge from $15 to $10.
Rhapsody, which just recently spun off to its own company from its previous owner RealNetworks, has a current user base of around 675,000, according to the Associated Press. And it's working on reaching out to the smartphone community.
While people sitting on their computers at home may feel more comfortable purchasing MP3 files that they can take with them anywhere, mobile phone users are inherently more concerned with just having the content they want on-the-go. That makes services like Rhapsody highly valuable.
The service first launched in the early 2000s. Back then, a society still dominated by free music downloading and an inherent conviction that you should get to "own" the music you pay for, balked at Rhapsody when it first launched. But the company has grown, to the point where it said goodbye to its parent company and for the first time is acting as its own business entity.
It currently offers an iPhone app, giving subscribers instant access to nearly 10 million songs anytime, anywhere. An Adroid app is also currently in the works.
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