The Masters golf tournament is currently underway, giving the rich early adopters the first major event with 3D coverage. But when the World Cup begins in June, broadcast coverage will explode.
Millions of people will have access to ESPN 3D when it officially launches on June 11. That's the start of the World Cup competition.
ESPN is also the network that is providing 3D coverage for the Masters this week, but the content is being aired on special temporary channels set up by the individual cable companies. The sportscaster's full-fledged 3D channel is not ready for prime time just yet.
5 of the 10 World Cup stadiums will be specially outfitted for 3D coverage capabilities, with live filming trucks and stadium fixtures equipped with 3D cameras.
The World Cup will mark the launch of DirecTV's 3D coverage, the first satellite company to air 3D content. In addition to that, movie theaters around the world will be airing special live 3D presentations of select matches.
Spanish cable company Sogecable is the first international broadcaster that has announced 3D coverage of the World Cup, but other providers around the globe are expected to announce similar details as well.
Although the Masters tournament has every right to hold its place in 3D TV history, the World Cup is what will really turn heads and make the world pay attention to the new 3D home entertainment technology.
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