Google Buys "Visual Search Company" Plink

Posted: Apr 12 2010, 10:43am CDT | by , Updated: Aug 11 2010, 8:31pm CDT, in News | Technology News


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A small UK outfit called Plink is the latest company to be snatched up by the colossal search engine giant Google. There must be something noteworthy about the four-month-old start-up that offers image-based search services.

The Wall Street Journal reports that Google announced the acquisition today. It is the first time that Google has purchased a company based in the UK.

Plink released its very first app late last year, PlinkArt. Available exclusively for Android, PlinkArt allows users to take a picture of a painting or piece of artwork, and then receive information about the item being photographed. It is heavily reliant on user input, with users submitting pictures and telling Plink what the artwork is.

Once the picture is recognized, users are provided with information about the art and are directed to an online store to order prints if they so desire.

More than 50,000 people have downloaded the app since it hit the Android Market in December.

Visual search is potentially the next big thing for Google. It launched its own similar app, Google Goggles, last year. Today's acquisition is a step for Google to add more power to its existing visual search infrastructure.

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The Author

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at




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