Panasonic Teams Up With AEG To Provide 3D Production Services

Apr 12 2010, 2:31pm CDT | by Mark Raby

Panasonic, one of the leaders at the forefront of the 3D TV market, has just entered into a deal with sports and media entertainment company AEG to be the exclusive provider of 3D equipment for its future productions.

Under the deal, Panasonic will provide AEG with professional 3D video cameras and its Viera brand 3D TVs to use as screening monitors and production displays.

AEG produces music concerts, sporting events, and other live content to broadcasters, the most notable of which is DirecTV. The 3D content from AEG will be featured on the satellite provider's new N3D channel. That channel will also be sponsored by Panasonic.

"The immersive nature of 3D television is perfect for presenting our live entertainment experience to the home television audience," said AEG digital media president Michael Goldfine. "We are very pleased to be working closely with Panasonic, since they are leading the way in 3D with their televisions, cameras, and spirit of innovation."

Panasonic was one of the first to bring consumer 3D TVs to the market and it currently offers models ranging from around the 40-to-60-inch range.

Today's announcement more solidifies Panasonic's forward-thinking attitude when it comes to 3D. After all, you need content for 3D hardware to be viable, and it seems to be taking a proactive approach in ensuring there is ample content available.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.