Filed under: News | Home Entertainment
Netflix Coming To New Devices?
Apr 13 2010, 12:11pm CDT | by Mark Raby
A security company specializing in digital rights management solutions for consumer devices like set-top boxes an in-car entertainment systems, has entered into a new partnership with Netflix.
Irdeto announced today that Netflix has struck a deal with it to license its digital video security technology. This leads to a fair assumption that Netflix is looking to expand its reach into devices beyond its current PC-and-game-system market.
The DVD-by-mail provider has struck gold with its instant streaming service, allowing users to watch movies and TV shows instantly on their computer or through a game console (Xbox 360, PS3, or Wii). There has already been speculation that it might come to the iPhone/iPad as well, as it would only make sense to keep expanding.
"Irdeto has extensive experience in software and consumer device protection, which will help companies make these new business models viable for years to come," said Irdeto SVP of sales marketing David Canellos.
Among the devices that Irdeto currently provides solutions for are phone, e-readers, GPS systems, portable media players, and set-top boxes like Tivo and cable DVRs.
Netflix wouldn't say that today's announcement is due to specific expansion plans, but said in a statement, "As we looked to proactively enhance our content offerings, Irdeto with its Cloakware security technology, was a natural choice to support our commitment to digital content protection."
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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.
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