Although it doesn't yet have a 3D TV on the market, LG is making headlines as the first to present a non-real-time (NRT) 3D broadcast at the National Association of Broadcasters convention in Las Vegas.
As expected, 3D is the buzzword at this week's NAB convention, as the annual event's first wide-sweeping industry changer since HD technology first hit the scene. With the Masters tournament just finished as the first major live 3D broadcast event, LG has its eye on something else.
The electronics company is demonstrating what it claims is the world's first use of NRT 3D broadcasting technology. This allows a cache of live programming to be saved without compromising the 3D resolution, so that it can be played back at a later time.
The technology applies to ATSC broadcasting, which is one of the two main over-the-air technologies. The US uses ATSC, and is about to adopt new ATSC 2.0 standards.
"LG is at the forefront of developing this technology for digital broadcasting. NRT 3D broadcast is a prime example of our leadership in 3D TV, and it fits very well with LG's efforts in the developments associated with the newest ATSC technologies," said LG CTO Dr. Woo Paik.
This milestone means that on-demand 3D programming is already possible and that broadcasting of older 3D content will not be an issue. So far, the only real 3D TV programming that has really been announced is predominantly live sports programming and live music concerts.
LG is pushing in the direction to bring much more flexibility to the 3D broadcast arena. Its own line of 3D TVs are due out this year.
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