Kids these days have no imaginations. I blame video games. Back in my day, a big box of LEGOs was just about the best toy possible. It didn't matter if the pieces in the box were meant to assemble a space-ship or pirate island or gas station. They were LEGOs, and thus had the potential to become anything I could dream up.
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LEGO doesn't think that kids today are equally creative. They've developed a new augmented reality product, the LEGO Digital Box, to act as an in-store marketing tool. When you hold a toy box up to the Digital Box, it will display a 3D representation of what your product will look like when assembled. That way “customers get to see exactly how much fun there is inside!”
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The Digital Box will be heading to all LEGO retail stores worldwide. Testing started back in November of 2008, and the box has apparently proven itself enough for LEGO.