Pentax Launches Five New Cameras For Moms

Apr 19 2010, 10:15am CDT | by Mark Raby

When it comes to technology that moms love, digital photography ranks near the top, and Pentax is clinching that with a handful of new products available in time for Mother's Day.

At the centerfold of today's announcement is the Optio I-10 (pictured), a digital SLR with a pearl white casing and leather-texture feel. The I-10 has a 5x optical zoom, 12.1 megapixels, and is designed to look like a classic film SLR camera.

Then there's the Optio W90, a rugged photo-taking device for moms who want to capture all those outdoor memories. Water, freezing temperatures, and dust don't stand a chance against the W90. This model also has a 12.1-megapixel resolution and 5x optical zoom.

The Pentax X90 is next, with a whopping 26x zoom lens, marketed as a camera that allows parents to get all the up-close action of their kids on the soccer field, in a concert, or anything else that would otherwise make it difficult to zoom in on that special child. There's 12.1 megapixels with this unit as well, and a self-proclaimed long battery life.

In addition to those three models, Pentax also unveiled two new basic point-and-shoot cameras: the H90 and E90.

All five are touted as compact cameras that can be taken anywhere, so mom will never miss an opportunity for a photo that will bring nothing but humiliating later on.

In honor of Mother's Day, Pentax is offering free shipping through May 2 on compact cameras at its online store.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.