HP has become the first company in the world to offer both 2D and 3D printers. The company behind its newly minted 3D printing device, Stratasys, announced today that it has shipped its first HP-branded printers.
A 3D printer is a device that can take a three-dimensional model on a computer and literally bring it to life. It has been used in commercial applications like purchasing custom action figures or creating architectural models.
Companies that delved into this highly specialized market have historically been devoted specifically to 3D printing. HP is the first major consumer goods firm to bring it to the masses.
It's a sign that 3D printing is really coming to the mainstream. It's only been in the past few years that individual consumers have even really been able to get their hands on the technology.
However, desktop-sized 3D printers still costed tens of thousands of dollars until about a year ago. HP and others are working to bring that price down to under $10,000.
"There are millions of 3D designers using 2D printers who are ready to bring their designs to life in 3D. Stratasys FDM technology is the ideal platform for HP to enter the 3D MCAD printing market and begin to capitalize on this untapped opportunity," said Santiago Morera, HP's VP in charge of the company's Large Format Printing Business.
The Designjet 3D printer is now available from HP, though it's still at a barrier-worthy price tag of over $10,000.