Microsoft has scrapped part of an online video for its new line of "Kin" mobile phones, where a teenage boy was shown snapping a picture of his chest to a girl at a club.
"Microsoft has deleted the inappropriate portion of the Kin video," said Microsoft in one of its division's Twitter sites, according to newswire service Agence France-Presse.
The Kin phones, which were revealed last week, have high-resolution digital cameras, the Zune media player software, and up to 8GB of onboard memory.
In an effort to appeal to the teen crowd, it put up an online advert video on its Web site which started to become viral. The ad depicts a bunch of teenagers at a party while one boy starts flirting over texts with a girl.
Eventually, he puts the phone under his shirt and takes a pic. A thumbnail pic of his exposed chest is briefly shown, and then the female recipient smiles at the text. Many have dubbed it the "sexting" ad.
"We take sexting very seriously, and are sorry it happened," said Microsoft's online watchdog group.
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