Pizza Hut Expects $2 Billion In Online Sales

Apr 20 2010, 11:00am CDT | by Mark Raby

Everyone wants a piece of the e-commerce pie. Make that the e-commerce pizza pie. Pizza Hut is the absolute king when it comes to online pizza ordering, and said today it expects over $2 billion in sales generated online, this year alone.

Online food ordering is certainly one of the waves of the future. From my Manhattan apartment, there are more than 250 restaurants that offer the ability to place delivery orders online either through their own proprietary sites or through a third-party vendor like GrubHub.com.

Pizza Hut introduced online ordering almost 10 years ago, in 2001. That's at a time when only half of the country even had Internet access. It grew that into the undisputed online ordering service in the entire food industry. Papa John's just a couple years ago announced that its lifetime online sales totaled $1 billion. Pizza Hut expects to double that in the course of just one year.

The #1 pizza chain also plans a redesign of its online ordering system, providing a more intuitive design that also is better at suggesting orders for people based on their past order history.

"The additions to the website provide an enhanced level of order customization that allows us to get customers' favorites to them faster. We're excited about the new improvements to our largest and most successful storefront," said Pizza Hut's chief marketing officer Brian Niccol.

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Mark Raby
Based in New York City, Mark follows the consumer electronics industry like a hawk. A published book author, he has a particular affinity for 3D technology and video games, and as such will surely be in the market for a new pair of glasses soon. Mark can be contacted directly at mark@i4u.com.