Side effects: dizziness, nausea, tired eyes. That's what a handful of 3D TV manufacturers are now warning consumers about when they buy into the latest big thing in consumer electronics.
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Toshiba, Sharp, and Hitachi - all based in Japan - are working with the Japanese government to create an official handbook that will detail the risks involved in owning a 3D set, as well as going to a 3D movie.
Update: Samsung has published this pdf wiht 3D safety information. Samsung also warns that pregnant women, the elderly, children under age six and those with a family history of epilepsy or stroke should refrain from 3D television viewing.
"We are making the handbook available to cinemas and stores where 3-D products are being sold and the simplest thing is for anyone who feels at all unwell to stop viewing the images," said Koichi Imai, a spokesperson for the newly formed consortium, in an interview with UK publication The Telegraph.
He added that these effects are rare and would not be "a big problem for the majority of viewers."
While Avatar was the top-grossing film of all time at the box office, many moviegoers experienced ill effects from the cacophony of lights and camera pans mixed with the enormity of an IMAX screen and the added sensory overload of 3D perception.
Such comments were in a relatively tiny minority of the millions of people who left theaters clamoring for more 3D content.
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Nevertheless, it's good for 3D TV manufacturers to be vigilant about potential repercussions for the new technology. Consumers should be adequately warned of any potential side effects to prevent a class-action lawsuit from crippling the industry.