One of the things that ford is really pushing for its vehicles is technology that allows the driver and passengers to interact with the things we like on the internet and in other media, without getting distracted. Ford has its slick Sync system for drivers and is working on new tech all the time.
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Ford and the University of Michigan are working together rot connect Ford vehicles to could computing networks to provide social networking and other information inside the vehicle I admit to being a bit unnerved by the possibility of my wife being able to harvest Farmville while we are driving.
Ford and students at the university are working on projects that include a green-routing system to take drivers on a fuel-efficient path (which has already been unveiled) and a ride sharing program to put drivers with potential ride share passengers. Many other programs are in the works as well.