It turns out the iPad 3G is a little more limited than we'd first known. iLounge reports that video viewing applications work differently over 3G and WiFi. The iPad's YouTube app converts standard and HD video to a much lower resolution when seen over 3G. In addition, 3rd party video apps like ABC Player simply will not work over a cellular connection.
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When used, afflicted apps will prompt you to, “Please connect to a WiFi network to use this application. Cellular networks are not supported at this time.”
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The “at this time” qualifier lends those words a hopeful air, but it's very likely we'll have to wait a while for these restrictions to be removed. If ever. Data usage costs, and carriers want to find every possible way to cut costs.