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Despite iPhone & Android, Nokia Grows Market Share

May 4 2010, 11:13am CDT | by

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Despite iPhone & Android, Nokia Grows Market Share
 
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Despite iPhone & Android, Nokia Grows Market Share

We don't hear too much about breaking mobile news from Nokia, but the international phone giant has such a domineering presence in many parts of the world that it continues to strengthen its hold on the entire market.

According to the latest data from research firm IDC, Nokia shipped more than 107 million phones in the first quarter of 2010. That's a 16% jump from last year's sales, and it brings the Finnish manufacturer's market share to around 40%.

That's despite growing competition from budding smartphone rivals like HTC and Apple. And even though Blackberry has been treated like a second-class citizen among Android and the iPhone OS, it increased its status to become one of the top 5.

Blackberry's manufacturer Research in Motion (RIM) grew at a clip in the first quarter that put it ahead of Motorola, even though Motorola's Droid is the second-best-selling mobile (behind the iPhone) in the US.

If these statistics sound weird, it's because you live in the US. The global numbers go to show that America is just a small window in the mobile phone market. Unlike other areas of consumer electronics, the reach of mobile phones across the globe is extraordinary, and companies with a narrow focus on the US can never break to the top.

On the global scale, IDC didn't even list where Apple fell. Its 8-million sales figure is impressive for what is essentially just one device, but in the big picture it is just a tiny piece of the pie. Samsung placed behind Nokia with 64.3 million phones sold in the first quarter, followed by LG at 27.1 million. RIM tied with Sony Ericsson for fourth place.

 

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