Sprint is about to launch a new brand. The Wall Street Journal reports that the nation's 3rd largest wireless carrier is planning to launch a new, cheap pre-paid cellphone brand. They will also start selling new, even lower-priced plans on one of their other prepaid brands.
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This new prepaid brand will be Sprint's fourth (Virgin, Boost Mobile, Assurance Wireless). Plans will start under $30 per month, and will be targeted towards people who just want a bare-bones pay-per-minute phone plan. Considering the state of the economy, this is probably a fairly safe bet for Sprint. Anyone have a guess as to what they'll call this one? I've got my money on Virgin Boost Wireless.