Sprint Creates New Prepaid Brand

May 6 2010, 11:48am CDT | by Robert Evans

Sprint is about to launch a new brand. The Wall Street Journal reports that the nation's 3rd largest wireless carrier is planning to launch a new, cheap pre-paid cellphone brand. They will also start selling new, even lower-priced plans on one of their other prepaid brands.

This new prepaid brand will be Sprint's fourth (Virgin, Boost Mobile, Assurance Wireless). Plans will start under $30 per month, and will be targeted towards people who just want a bare-bones pay-per-minute phone plan. Considering the state of the economy, this is probably a fairly safe bet for Sprint. Anyone have a guess as to what they'll call this one? I've got my money on Virgin Boost Wireless.

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Robert Evans
The excitement about new smartphones, tablets and anything mobile drive Robert to unearth the latest rumors and developments in this fast moving space. He adopted 4G as soon as it become available and knows where the mobile market is going.
Robert can be contacted directly at robert@i4u.com.