Strike one more blow for the cause of Internet equality. Myxer, a company that specializes in selling online ringtones, games, and similar content, has just released a study on user purchasing habits. They've found that women tend to overwhelmingly drive mobile media sales. The average woman on their site downloads 17% more items than the average man.
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In total, women are responsible for 67% of online downloads by unique users in the Myxer store. 49% of those women choose BlackBerry, compared to 43% of men. The average female with an Android device downloads a staggering 21% more mobile content than the average man with the same set-up.
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Obviously, this study can't be seen as indicative of the entire Internet. Myxer does have 34 million users, 18 million of whom have specified their gender. While we can't look at this as an accurate picture of macro sales trends, it does bring up some interesting information. Maybe BlackBerry should start targeting their ads towards the ladies...