2009 Video Game Sales Eclipse $25 Billion In US
May 11 2010, 8:30am CDT | by Jordan Cressman
A new report suggests that well over half of the American population made a video game purchase last year, and total sales climbed to a staggering $25.3 billion.
Research firm Newzoo conducted a sweeping survey of over 13,000 people in the US and Europe, and it found that in the US, an estimated 183.5 million people are now gamers. That's over 60% of the entire country's population.
Newzoo's results were more optimistic than those of NPD Group, the more widely-recognized video game analytic firm. However, NPD is a bit more restrictive in what it classifies as video game products (like PC accessories and software).
Newzoo's data showed that console gaming purchases made up 60% of the market, while PC gaming accounted for 16% and mobile games stood at 4%. The remaining video game dollars were spent on game portals (11%) and massively multiplayer online subscription fees (8%).
As for the Europe results, the country with the most gamers was Germany, 35.5 million, ahead of the UK's 31.3 million. Germany also had the highest allocation of spending on PC games - 36%. Meanwhile, France's market is dominated by console sales, at 68% of all game spending.
Via Gamespot
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