The Pentax K-x DSLR has been around for a while and is one of the more reasonably priced DSLR cameras on the market. We have seen the camera on sale before for a bit over $600. Rather than change the specs of the camera to entice more shoppers to buy the K-x Pentax apparently likes to woo customers with bright colors.
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This new rainbow colored K-x isn’t the first specialty color we have seen the camera come in, but I would say the rainbow color is the ugliest. On the upside, a would be thief might think this is some sort of toy and pass it by rather than make off with the thing.
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The special rainbow color version will sell exclusively in Japan through the Tower Records website at the equivalent of $810. I'll stick with the cheaper and better looking black version thank you.