Samsung wanted a unique way to create buzz about its new Reality phone, a handset with a huge focus on social networking. Well, it doesn't get much more unique than this...
Samsung Mobile recruited people in the New York City area to come down to a large sporting facility in Manhattan, to compete in what would hopefully be the world's largest game of dodgeball.
And in fact, Samsung stomped all over the Guinness record. In total, 712 people were on the court at once, bouncing a whopping 600 dodgeballs off one another. The previous record was 450 people.
"Samsung Mobile looks for creative ways to connect with consumers and educate them about our mobile devices. It was incredible to see hundreds of people come together for a chance at making dodgeball history. We’re proud that Samsung and the Reality handset could be part of this event," said Samsung marketing chief Paul Golden.
There's not much substance to the reason behind the dodgeball game, but Samsung did deck out the place with signage, and offered everyone there a chance to win a Reality phone. 10 people walked out with the new device.
And to highlight the phone's social networking capability, Samsung uploaded a bunch of photos to the Reality's own Facebook page.
The Reality includes a full, slide-out Qwerty keyboard with instant messaging, mobile Web, personal and corporate e-mail, and Bluetooth capabilities. There's also a 3.2 megapixel camera built in, with video capturing and a special Night Shot Mode.
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