Sony has been in the eReader market for a long time. The Sony offerings didn’t exactly set the world on fire but when the Amazon Kindle hit the market and brought more visibility to the category, Sony took advantage.
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Sony announced today that it was expanding its global eReader business. Sony plans to make its eReaders available in the Asia/Pacific markets this year in countries like Japan, China, and Australia. The eReaders form Sony will also be added to Italy and Spain.
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Sony expects that it will see big business in some of the new markets, specifically Japan. eBook sales in Japan are a huge business with $500 million in sales in 2009. Availability and pricing for the new local markets along with pre-order dates will be announced closer to launch.