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Motorola Slips Behind Samsung, LG

Jun 4 2010, 12:50pm CDT | by

Motorola Slips Behind Samsung, LG
 
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Motorola has gone from the market share leader in mobile phones in the US, to third place in the span of 3 months. It posted the biggest loss of market share over the period, according to new numbers from Comscore.
It's been a highly competitive race between Motorola, Samsung, and LG. For much of the 2000s, Samsung held the crown simply because of the sheet volume of Samsung phones. Similarly, LG has a lot of entry-level handsets that span across all carriers.

However, Motorola has come back strongly in a huge way thanks to the Droid, and several of its other devices are gaining ground.

But when sales are tied so vociferously to just one device, there's bound to be fluctuation, which is what Motorola is seeing now. In April, its market share was 21.6%. That's down 1.3 percentage points from January, when it held 22.9%.

In this industry, 1% is a big number. Samsung's market share jumped by one percentage point to 22.1%, which caused it to leapfrog ahead of Motorola, and second-place LG. Motorola fell behind LG, which itself remained essentially flat at around 21.7% over those 3 months.

It's also bad news for Nokia, which was the only other major manufacturer to lose market share - a whopping 1% of it. That forced it down to 5th place out of the top 5 companies in the Comscore report.

Although Nokia is still the market leader on a global scale, thanks to its dominating presence in developing part of the world, it now holds a meager 8.1% market share in the US.

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