The most widely-viewed multi-day tennis grand slam tournament in Europe was broadcast in 3D for the first time, bringing the new standard of broadcast media to homes and stores across the continent.
The "Roland Garros" tournament, otherwise known as The French Open, was the "first live 3D broadcast of a major multi-day sports tournament across Europe," according to corporate sponsor Panasonic.
Panasonic, which has the second most notable presence in 3D right now (behind a dominant Samsung), partnered with the French tennis agency to bring the technology and equipment to the tournament and dazzle tennis fans throughout France and the rest of Europe.
"This was the real ‘kick-off’ event of 3D in Europe and it demonstrated just how great 3D content is. This was a unique moment for all of us," said Panasonic Europe CEO Laurent Abadie.
While 3DTV content is still very sparse, it has already made its broadcast voice through live sporting events. The Masters golf tournament hit thousands of 3D screens in homes across America earlier this year, and the very first dedicated 3D channel, ESPN 3D, will be launching on ESPN soon.