Wii Owners More Dedicated To Their Console Than PS3, Xbox Owners

Posted: Jun 24 2010, 2:44pm CDT | by , Updated: Aug 11 2010, 9:59pm CDT, in News | Gaming


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According to a survey commissioned by Nintendo (so take it with a grain of salt), 51% of Wii owners play their Wii more than 1 hour per week. That was around twice as much as the same statistic for Xbox 360 or PS3.
The survey, paid for by Nintendo but conducted by independent firm Ipsos, found that only 26% of Xbox 360 owners play their Xbox 360 more than an hour every week, and that number was 22% for PS3 owners.

Ipsos also surveyed consumers to ask which gaming platform they planned to buy in the near future. 11% of them showed interest in buying a Wii, compared to 8% for PS3, 4% for Xbox 360 and iPhone, and 3% for iPod Touch.

"Not only is the purchase intent effectively that of the PS3 and Xbox 360 combined, but this shows that as many people plan on buying a Wii…as the 360…iPhone…iPod and iPod Touch put together," said Nintendo of America chief Reggie Fils-Aime.

Fils-Aime is trying to use the survey to dispel two of the most common attacks about the Wii: 1) Players will buy one for the novelty factor but get tired of it very quickly, and 2) Wii sales momentum is dying.

It's difficult to point to what a bunch of people said in a survey, though, when the sales numbers are available in black and white. Wii sales are dropping year-over-year. That's just a fact.

That being said, Nintendo did impress its fans at last week's E3 trade show. After a highly mocked and disappointing showcase last year, the company showed off a lot of fresh new titles that gamers have been waiting for, and the glasses-free 3DS system was undoubtedly the hardware winner of the show.

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