The vast majority of mobile phone users that have a data plan hardly even use their phone's Internet capabilities, but a small group of heavy users is making a strain on the system.
In fact, 50% of all the mobile data that's consumed in the US comes from just 6% of users. Believe it or not, more than a third of people who have a smartphone don't even have a data plan on the phone.
The numbers come as a result of a huge Nielsen study that examined more than 60,000 smartphone bills. For those that do have a plan, most of them aren't getting their money's worth.
"About 20 million current smartphone users are hardly using data," said Nielsen SVP Roger Entner. But even though some are still resistant to use their phones as a mobile Internet device, the sheer volume of smartphone sales and the increase in that market is causing a huge increase, overall, in mobile data usage.
The average amount of data accessed by each smartphone owner was 90 MB in the first quarter of last year. This year, it was 290 MB.
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