Sony Wakes Up And Cuts Reader Prices

Jul 9 2010, 3:48pm CDT | by Jordan Cressman

After seemingly showing no concern at all to the rise of the Kindle, Kobo, iPad, and Nook, Sony has finally woken up and slashed its Reader prices.
Sony has 3 versions of the Reader. All of them have been cut between $20 and $50:

The Pocket Reader: Was $169, now $149
The Touch Reader: Was $199, now $169
Daily Edition: Was $249, now $199

Before the Kindle, Sony's gadget was the only e-reader that most consumers knew, but no one was buying it. It was more of a novelty device.

The Kindle made e-books popular, and it would have been a perfect opportunity for Sony to jump on that, but it didn't. Instead, it just sat in the background, which it continued to do when the Nook came out, when the iPad came out, when the Kobo came out, and when the price war began.

Who knows what made Sony slash the prices now? Chances are it's not selling too well, and at this point a minimal price cut probably won't do much.

Via the Wall Street Journal

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