Disney Execs When Producing

Jul 12 2010, 11:41am CDT | by Jordan Cressman

Do you think Disney's new movie The Sorcerer's Apprentice would look better in 3D? Well, so did the film's director, but Disney executives told him, "Oh, that's silly. No one's doing 3D."
Director Jon Turteltaub has told QMI Agency (via Toronto Sun) that he told his bosses at Disney, when production began on the movie years ago, "This a perfect 3D movie."

The response? "Oh, that's silly. No one's doing 3D. And it's a waste of money."

It turns out Disney isn't always on the leading edge of what viewers want. So because of the studio's decision early on, the flashy, visual effects-heavy Sorcerer's Apprentice remains in two dimensions.

So Disney has obviously made an about face since then, releasing Alice in Wonderland and A Christmas Carol in 3D, and plans to bring the next Pirates of the Caribbean flick in 3D as well.

You have to give credit to Disney for not trying to cash in, though, and converting the movie into 3D after the fact. Movies like Clash of the Titans were not shot in 3D and movie-goers were very disappointed with the extra money they had to pay for a bad 3D presentation.

The movie's star Nicholas Cage said the movie will still work without the 3D glamor. "My dream was to do a movie that inspired to be like the Wizard of Oz and that's 2D, so I think it can still work," he said.

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