T-Mobile's Back to School promotion won't be the only way to get a Motorola Charm for free. Engadget has been leaked a poster that outs T-Mo's next big promotional event. They'll be giving away the Charm, Samsung :), and Samsung Gravity.
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The Charm doesn't come off well when compared to next-gen smartphones like the Droid X, but as a free smartphone, it shines rather brightly. There's a 2.8" touchscreen, Android 2.1 with MotoBlur, a 3 MP camera and Flash enabled browsing. Not bad for "free" (with a 2-year contract).