We've all been there - you're at the store, you see a game with an interesting box and you blind buy it, only to get home and realize that everyone in the world is posting despising reviews of it. Kmart seeks to dissolve that problem.
In the coming months, Kmart will begin posting printouts of user-submitted reviews alongside select titles in its video game section. These reviews will be pulled from MyKmart.com, where customers are allowed to post reviews of all kinds of products just like every other major e-commerce site these days.
This is a potentially good way for Kmart to get traffic to its Web site and to get people to interact with the video game section there (because, honestly, who goes to Kmart to post video game reviews?)
The question is how "fair and balanced" Kmart will be with the reviews they select. Surely it would not make good business sense to post a biting review next to a game, when the store's goal is to actually sell that game? Then again, it could save the store from processing a lot of returns for people who buy bad games.
Perhaps the even bigger question is if this move will actually get people to buy video games at Kmart.
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