Kindle eBook Sales beat Hardcover and $189 Kindle triples Sales Growth Rate

Jul 20 2010, 7:00am CDT | by Luigi Lugmayr

Amazon published interesting numbers about the Kindle ebook reader that show tremendous success for the device.
Kindle ebooks outsell hardcover releases by a high factor now. Over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books.
Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books. This is across Amazon.com's entire U.S. book business and includes sales of hardcover books where there is no Kindle edition. Free Kindle books are excluded and if included would make the number even higher.

Since Amazon dropped the price of the Kindle to $189 the sales growth rate has tripled. Jeff Bezos says: "We've reached a tipping point with the new price of Kindle."

Amazon still does not disclose the overall number of Kindle sold to date, but opens the press release with "Millions of people are already reading on Kindles and Kindle is the #1 bestselling item on Amazon.com for two years running."

Amazon's strategy to make the Kindle reader available on all kinds of platforms including iPad, iPod touch, iPhone, Mac, PC, BlackBerry, and Android-based devices is what will keep the Kindle platform growing even faster.
More details about Kindle.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.