Nearly 43 million 3D TVs will be sold by 2014, and adoption of the new format will already eclipse 3 million by the end of the year, according to a new report from industry tracking group DisplaySearch.
Even though there is hardly any content available for the new stereoscopic 3D standard, DisplaySearch says that 3.4 million 3D TVs will be sold by the end of 2010, an immediate level of growth that goes beyond initial expectations.
After all, the new generation of 3D TV sets just became available a few months ago. The thing that this new standard has in its favor is that people are not necessarily buying a 3D set for the 3D functionality, but rather just because they are the most feature-rich HDTVs even if you strip away the 3D component.
"TV manufacturers have managed to launch products very rapidly. We have seen a full range of 3D TVs in sizes from 40” to 63” already available," said the group's director of TV research Paul Gray.
So in 2010, those numbers would account for roughly 5% of all flat panel TV shipments. However, by 2014, DisplaySearch expects that market share value to increase to 37%, as the total number of units blossoms to 43 million.
Predictions like this show that 3D is not just a niche market, and is instead part of the evolution of TV technology. Unlike HD, the common perception is that 3D will still be relegated to specific kinds of content - intense movies, live sports, etc. It's different than the shift from SD to HD, but it is unlikely to fall by the wayside.
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