Rogers Wireless has just announced their iPhone 4 pricing. On September 30, 2010, there will be a special upgrade for the new iPhone that comes with a discounted price. If you activated a Rogers iPhone at some point before or on June 7, 2010 (iPhone 4 announcement day) you qualify! Rogers warns that this deal may not be available for future iterations of the iPhone.
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Qualifying users will be able to pick up a 16GB/32GB iPhone 4 for $399/$499 with a 3-year voice and data plan. If you got your iPhone before December 31, 2008 you qualify for even better pricing, $159 or $269 on the same plan. If you upgraded from an original iPhone to a 3G to a 3GS between June 19 and September 15, 2009 you qualify for the same pricing.
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If you are an existing Rogers customer and have questions about your eligibility, you can visit this website.