So, Blackberry 6 brings a lot of new functionality to a very familiar platform, but what about all this app stuff that Android and Apple are doing so well? Yep, RIM is tackling that as well...
With Blackberry 6 there will be new enhancements to RIM's platform called "App World," finally giving developers and customers a simplified way of creating, delivering, and downloading apps to a Blackberry device.
Apps have full access to HTML5 content, accessing all information on the device, geo-location services, etc. The phone's home screen "universal search" also browses for apps, which Android's universal search does not do. And now pretty much any developer can get in on the deal.
"App World" lets customers buy apps simply by adding the charge to their phone bill, and a Blackberry Payment Service will be launching shortly.
There's also a whole slew of analytical tools that developers can use to monetize ad revenue or see how many people are interacting with their apps. Additionally, all current Blackberry apps will work on Blackberry 6.
We got to see a video of various apps, including MobiTV, a mobile DVR service called PrimeTime To Go, and a music playback app. App World is one of the most important additions to Blackberry, and it looks like RIM hit it pretty well.
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